THE DESIGN CELEBRATES THE BRANDS HISTORY THROUGH PRESERVING THE HERITAGE THROUGH INJECTING EACH DESIGN WITH TRADITION, MODERNITY AND ATTITUDE ON THE OTHER. THE MAIN DESIGN ELEMENT ON THE BOTTLE LABELS ARE INSPIRED BY ORIGINAL DETAILS SUCH AS HANDWRITTEN JOURNALS, BEAUTIFULLY BOUND OLD BOOKS, DIARIES AND LEDGERS WITH THEIR RICH OLD-WORLD DETAILING'.